Brand means how people perceive your company. Branding means your actions to build a certain image of your company. Brand identity means the collection of tangible brand elements that together create one brand image. It is a set of beliefs held about a specific brand. It is visual aspects that form part of the overall brand. On the other hand, a logo means identifying a business in its simplest form via the use of a mark or icon. So we can say that brand identity is the visible elements of a brand, such as color, logo, product packaging design, website design, and even your social media graphics that identify and distinguish the brand in consumers’ minds.