Packaging is so much more than just protecting a product. It’s an essential marketing tool, which supports branding, emphasizes the product’s best features, and creates an unforgettable experience for the customer. It’s a gateway that can elevate your product and company to the next level. A quality package design with proper color sense can attract potential customers and set the product apart from the competition. The visual presence represents not only the quality of the product but also suggests an evident personality – whether it be quirky, authentic, or charming. It must be functional, holding your product and enabling it to be transported and stored. Packaging designs need to capture attention from the shelf, but once they draw customers in, your product needs to keep their interest.