3. Typography Logo
Typographic logos consist only of text, and it is usually the company’s name or its initials. Sometimes they may also contain some decorative elements, a brief tagline, or a symbol. Fiverr Pro is a successful example of a font duo being used in a typographic logo. The bold sans serif lowercase ‘Fiverr’ transmits confidence, whereas the script ‘Pro’ adds an extra touch of professionalism. Coca-Cola, amazon, and virgin are some popular examples of typography-type logo designs.
4. Iconic Logo
Symbol logo/ Pictorial logo/ Iconic logo is made up of graphics that visually represent the brand name or function. These can be icons, illustrations, or shape compositions that are instantly recognizable as something specific. Twitter, Shell, Dropbox, Apple, and playboy are some popular examples of Iconic or Symbol or Pictorial type logo design.
5. Combination Logo
You can go for an abstract logo, while others go for a text-based logo or literal representation of what their business is about.
In a combination logo, the visual component can be on top, to the side, or even below the wordmark. The best combination mark logos are the ones that can be used separately and still be 100% recognizable. With the combination of a logo mark & design, you can use a different concept behind them that can communicate something else. National, Geographic logo is simple but strong. The rectangle in yellow depicts the Sun which is a sign of knowledge and light and the shape of a door opening to a sea of knowledge in science, nature, culture, and reality. Pepsi, Adidas, Nike, MasterCard, NBC, Adobe, Walt Disney, WordPress, and tesla are some popular examples of combination mark-type logo design.
6. Monogram Logo
Monogram logos are similar to letter mark logos. But they do have a noticeable visual difference. Both logos use the initials of the brand name to make up the design, but monograms interlace the letters instead of having them side by side or top to bottom. A monogram logo works best with brand names that have no more than three words. Since the letters are intertwined with each other, it needs to stay legible and easy to understand. Louis Vuitton, Chanel, under armor, NY, Sly, KIM & GILL are some popular examples of Monogram type logo designs.
7. Letterform Logo
A letterform logo is another type of logo that includes letters but with highlighted only one letter. This style of logo is perfect for brands that appreciate simplicity. In this type of design, it’ll need a high dose of personality and form. Unilever, McDonalds’’, and Figma are some popular examples of Letterform type logo design.
8. Emblem Logo
Emblems make great labels, pins, bottle tops, or anything where the logo needs to fit in a small space. An emblem can be as simple as a couple of icons and a letter mark inside an interesting shape, or as complicated as a custom illustration with a lot of detail. STELLA ARTOIS, NFL, ALFA ROMEO, and PORSCHE are some popular examples of Emblem-type logo designs.
9. Letters inside shape logos
Similar to an emblem but not quite are the logos that are words inside shapes. The difference between them is the level of complexity. You could say that an emblem is to a combination mark what a letter inside a shape is to a wordmark. Domino’s Pizza, ford, NISSAN, Pfizer, LEVI’S, and LEGO are some of the popular examples of Letters inside shape type logo design.
10. Negative Space Logo
Think about when and where your logo will be applied, and test it in those scenarios. You can leave a secret sign in your logo which we named the context logo. You can rename it like a negative space logo also. The visual idea of negative space is to use empty areas to depict a symbol, shape, or graphic. It can be a subtle effect or a very clear one that depends on what you’re aiming to achieve. Generally, negative space logos consist of two visuals, the one that surrounds and the one that is encased. The encased shape is the one-denominated negative space. FedEx, the logo appears straightforward right? But with a much closer look at the space between the E and X, you will see an arrow that is right facing. This arrow is a subliminal symbol for precision and speed. Negative space logos were just a trend, now they’re timeless. girl scouts, Spartan, MEDIVET, Carrefour, We Care, and Cloud Travel are some popular examples of Negative Space type logo design.
11. Mascot Logo
Mascot logos are fun and personable, but also limited. If your brand story involves a person or a unique personality, a mascot logo might be the right option. Mascots can be illustrated or simplified renditions of the brand’s ideal customer or who the customer aspires to be. KFC, Reddit, pringles, Wendy’s, MeetEdgar, and MICHELIN are some of the popular examples of Mascot type logo designs.
12. Abstract Logo
An abstract logo goes in a different direction instead of visually depicting a brand name or brand story. In some cases, it can start as a symbol and then transform into an abstract visual and at other times the abstraction is born on its own. It is just like a tattoo, you don’t want a logo that has no meaning or story behind it. Mitsubishi motors, Airbnb, TikTok, Spotify, Audi, Olympic, chase, bp, and PixelGo are some popular examples of Abstract type logo designs.
13. Dynamic Logo
A dynamic logo is one primary logo that can be adjusted or customized in endless ways. It only makes sense for a large brand that has enveloped other smaller brands, that reaches a wide diversity of people, or that will be showcased in different places. As your brand grows and your logo becomes more recognizable, then you can start adding dynamism to it. Add a gradient or a pattern where it’s usually one color. The City of Melbourne, OCAD University logo, and NORDKYN are some of the popular examples of Dynamic type logo design.
14. 3D Logo
Just like emblem logos, 3D logos will need a flat variation for use on touchpoints that won’t fit a 3D version and need to add perspective, shading, doubling up on shapes, and some highlights in just the right places. firefox, Sony Ericsson, XBOX360, NERF are some of popular example of 3D type logo design.
15. Animated Logo
Any logo can be animated, but not every animation will work. A 3D logo is used for video intros and outros on YouTube, to the end of your TikTok clips, or the opening title of your explainer videos.